DEVACURL SOCIAL REDESIGN
During my 4-year tenure at DevaCurl, I led redesigns for all digital platforms (site, email, CRM, Amazon) and my final area was DevaCurl’s social platforms. Partnering closely with the brand marketing team, I tailored content and graphics to resonate with DevaCurl’s audience, aiming to boost customer engagement and create a unified online presence.
PRESS HITS: The goal of this post was to enhance DevaCurl's media presence by effectively communicating the brand through the press. The focus was on linking customers to informative articles, allowing them to delve deeper into the world of DevaCurl products.
THIS OR THAT, interactive engagement: I conceptualized the “This or That” post to boost social media engagement. This initiative not only encouraged active participation but also gathered valuable insights on customer preferences, helping shape opinions on products and hairstyles.
PRODUCT INFO: In this post, the objective was to dissect products, providing customers with detailed information about each item and its intended usage. The goal was to enhance customer understanding through clear and concise design elements.