Hello, I’m Rebecca.
I believe that every brand has compelling stories waiting to be shared – narratives that captivate, educate, surprise, and leave a lasting impact on the audience while achieving tangible business objectives. With a proven track record, I specialize in steering digital endeavors to deliver exceptional design solutions.
Throughout my career, I have successfully led the launch of numerous products, orchestrated comprehensive 360 campaigns, curated impactful email marketing strategies, and managed paid media initiatives. My expertise lies in transforming ideas into reality, ensuring that creative visions come to life.
In my most recent role, I spearheaded the design efforts for DevaCurl, a renowned salon brand tailored specifically for curly hair. Over the course of three years, I revitalized the brand’s digital presence, establishing a fresh and cohesive look across various platforms including devacurl.com and major retail partners such as Amazon, Ulta, and Sephora. My passion for storytelling, combined with a keen eye for design, fuels my commitment to crafting visually compelling and strategically effective digital experiences.